If you're uncomfortable tooting your personal horn to the general public, media coverage is just a perfect alternative for you. Recognize that journalists, editors and producers need stories to do their job and fill space on the air, in publications or on the sites. Hand them a promising story idea and they do the remaining portion of the work singing your praises to the planet!
Here now are the simplest, most relevant 10 ways for artists - sculptors, painters, photographers, craftspeople, cartoonists and performance artists - to get into the news. Viral News
Publicity Hooks for Artists
1. Something new. By definition, "the news" consists of things that are new, and where you as an artist are involved, this includes a beginning, a new installation, publication of a book or article about your art, the fact you won an award, your venture in to a new medium or perhaps a new topic area, technical innovation you've created along with your medium, and so on.
2. Something trendy. I recently read articles once about someone who'd devoted himself to art after taking early retirement from the corporate career. The article said this is a trend. That always makes one person's story a lot more interesting to more people and coverable far beyond the area area. Consider demographic, commercial, lifestyle and aesthetic trends and the manner in which you match those.
3. Something charitable or heartwarming. Have you donated work to the area pet shelter or orchestrated an open studio or demo as an advantage for earthquake relief? If that's the case, tell the media. They love highlighting good works and good will.
4. Something surprising. This implies featuring a thing that the average indivdual doesn't know, or going against expectations. As an example, listed here is a headline from the Pennsylvania newspaper: Conshohocken Sculptor Makes his Mark in Butter. Most people don't think of art being created in a moderate like butter.
5. An event. Because an event takes place at a specific date and time, it's news, while a continuous or everyday process may not be. Your newsworthy event could be an open studio, auction, lecture or exhibition. Research calendar sections in publications in your area. Submit calendar listings for the events prior to the deadlines, and nine times out of ten, you obtain at least a listing and sometimes a feature. Viral News by Blindchase.com
6. Visual potential. Some things just cry out for photography or TV coverage - particularly when they have movement, color, action or drama. As an example, I once learn about an artist who constructed a work indoors and needed specialized equipment to go it out from the building to a gallery. Someone (maybe the artist?) notified the area paper to come photograph the method of maneuvering the task out the doorway.
7. Timely. Can you make your work highly relevant to what's happening today or this week? Think of approaches to tie what your art is all about to a vacation, a landmark or perhaps a commemoration. As an example, is your work inspired by Van Gogh? Vincent's birthday comes around every year on March 30.
8. Controversy. Art often makes the news when it offers borderline or outright obscenity or blasphemy, or when it skewers some sacred cow. However, anything where people prefer to take a position pro or con could be controversial. If your art includes any aspect that individuals might condemn or disagree with, highlight that to the media - and get rewarded with a lively story.
9. Local. The media consider it relevant when something is the following, made here, about here or concerning "certainly one of us." Use this principle to approach local papers, city/regional magazines and college alumni magazines along with your story.
10. Human interest. Amidst most of the war, economic gloom and ecological doom, journalists prefer to sprinkle stories about human challenges and triumphs. The emotions in such stories are things the average indivdual easily identifies with. For example, a sculptor client of mine once won media coverage by sending a colorful postcard or her work to magazine editors with the hand-written message, "Ask me how making these sculptures helped heal me of cancer." Click here